Intro
Want to grow your local business?
Well, I made a list of some tactics proven to work.
Do one of them, or do them all! Just be consistent with them.
I promise you that it will work.
Things you will learn.
Having a website for your business is so crucial.
It will build trust and credibility for your business.
Today, most people check the Business website out before deciding to do business with you.
So have a great-looking website. You will be leaps and bounds over your competition.
If you need help creating a stunning website for your local business. Check out Webfactory Media.
If you have a website and it’s not mobile-friendly, you’re not making the most of it.
Most people Google your business name on their phone.
Users will get frustrated and leave when a website is not mobile-friendly.
Pro tip
Make sure your website loads fast and quickly
Use tools like GTmetrix to show your page speed
supercritical to show up in local search results.
For example, you have a local business out of Austin, Texas.
Make sure your website has Austin Texas sprinkled in here and there.
Make sure all your social media accounts have your business address and they are the same.
If you have mix-match addresses that don’t line up. It won’t help you rank higher in Google search results.
Claim all your business listings from local directories such as Google my business.
Make sure they have your up-to-date phone numbers and addresses.
Click here to find out how to claim your listing.
Get kind of worried when you buy something on Amazon with no review?
Your customers do too. One way to boost your sales is by getting more reviews and social proof.
Have a new raving fan?
Give them some love by promoting their review across your social media channels.
It will make them feel special, and they will share your post on their social media.
This review is the new version of word-of-mouth marketing in the digital age.
Use the city name in your ad copy.
Big brands do this all the time because it works. It makes your customers feel special.
Pro-Tip
Local people want to work with local businesses. Ditch the 1-800 number and get a local number.
Make sure to use your city’s name in your advertisement
to increase your brand awareness by always running Facebook ads
It takes about five or six times for people to see your ad and do business with you.
Launching a new campaign?
Use a custom-built Landing page and tailor the offer for your target customer.
Making a custom landing page will ensure your ad campaign stands out to your target audience and increases your conversion rate.
Sticky menus are helpful when you have a clear call to action.
Use them on your landing pages. It will scroll along down the page when they’re reading your copy.
When your customer is ready to take the next step, it will be clear for them to do so.
To get more phone calls to your business, try using call-only ads.
The ad will appears on only mobile phones. It will show your ad copy and your business phone number for the call to action.
Super easy for the customer, and it will generate more calls for your business.
A proven way to increase your revenue. Every time I work with a small local business.
The first thing I do is add an opt-in email form for their websites.
Then make an in-store offer for people to sign up to visit their shop. Doing this tactic alone can double your local business revenue.
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Tools we like to use
Convert Pro for collecting emails
Free Email Autoresponder you should check
Paid Solutions
Reward your email list by making special offers just for them.
This tactic will generate more business and keep your customers engaged.
Do you have a unique local business? Make consistent content to post on social media.
Document the process of your business. Show the day-to-day, behind the scenes, what it takes to run your business.
Educate people or be entertaining. Just put something out there and be consistent with it.
Top 7 Ways to Use Content Marketing for Your Small Business
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Do you get a bunch of traffic but no leads? Well, give re-marketing a try.
This tactic is one of my favorites to do. I always have re-marketing ads running for my local business clients because they’re cheap and keep you top of mind.
Do you have a bakery and a local bake-off happening in your neck of the woods? You should sponsor that event.
Anything that screams your brand value and has your target customers. You should be sponsoring.
It will gain you massive exposure and help build more credibility.
Search on social media and find out who is local.
Then reach out to them. Build a relationship with influencers.
Local blogs are fantastic too. Offer to make content for them or give them free products or services.
Influencer marketing is making a huge splash because it’s cheap and effective.
The follow-up is gold.
You will rarely make a sale on the first attempt.
It takes 4 or 5 times. You should have a follow-up process before and after the sales to ensure they are content.
This way, you can make sure taken care of and maybe get a referral.
Pro tip
Use a CRM software and touch bases with your customers once a month
Make sure you’re on all local business listings, from Yelp to Yellow Pages and everything.
Double-check that you have all the up-to-date contact info and hour of operation listed.
You don’t want to be a babysitter when you’re a plumber, right?
You must audit your listing and ensure your local business is under the correct category.
One of my favorite things to do is networking.
So, I always try to attend local meetings, local events, and anything that can get a front of people.
The more people you talk to, the more people get to know you and your brand.
Know some chill spots in your town?
Make a guide about all the activities and festivals coming up in your city, or make a top 10 list.
Whatever you do, create something. Promote it all close to your social channels.
want to be a help in your community? Or maybe you want to show people your expertise?
The best way to do this is by having events.
You can invite local businesses to be vendors or speakers. You also can make it to another revenue source by getting sponsors.
Pro tip:
Use Meetup to find a local event or to create one.
This tactic is an excellent way to start networking in your space.
I used this when I first started, and I still use it because it’s so effective.
Partner up with similar local businesses. That serves the same type of audience as you.
This tip is a gold mine. Try to keep an eye for an opportunity to do some business development.
An easy way to increase word-of-mouth marketing is to offer an incentive.
Make a program that there is a win-win for you and the customer.
Your referral program should have tiers. The more your customer referrals, the more they get.
Another easy way to increase customer retention is by offering loyalty programs.
Show your customers that you care about their business by providing free services or products
the more they do business with you. The more chances they can get to score free stuff.
Sometimes you don’t need more traffic.
Sometimes, you only need to leverage your traffic and make the most of it.
You do that by optimizing your website.
Make sure it is clear what action you want the customer to take on your website.
Use a design layout focused on conversion and have a clear call to action in every section.
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To see results, you must take action and do them.
Start with one or two. Do it every day and measure your effort.
It’s essential to stay consistent with them, or they won’t work.
These tactics boil down to getting in front of your potential customer as much as possible.
It will build trust, and they will do business with you.
People buy from people that like it. Show them that you’re that likable guy.
Do you know any tactics that helped your business grow that I missed?
Be sure to leave it in the comments. I will love to read them.
Email marketing is an excellent way to grow a business.
Email accounts are growing every day. Expected to hit 5.6 billion, according to Statista
That’s a lot of people, and you want to be in their inbox.
Once you’re in there, you want to make the most of it.
These tips will help.
Most people won’t get passed the subject line
Only 2 out of 10 will
Make sure you have a subject line that is worth the click
The human mind is naturally curious.
We naturally want to see the whole thing.
That’s we hate cliffhangers, and we need an ending for everything.
Use this technique to your advantage.
Don’t give up on the first email if someone on your list doesn’t read your email.
Send them the same email but with a different subject line.
People are in a rush all the time,
They might be checking their email before they work and don,t have much time,
That’s why your email got to be short and to the point.
Related Post: How to Use Email Marketing To Grow Your Business
Make people excited for your emails,
You can do this by sending value-packed emails.
Try to think about them and what you can help them with
Letter from a big company or a close friend, which one will you read first?
You want to come across as their friend.
So, talk to them like they’re your friend.
it’s okay to send offers to your list, but don’t send them offers every day.
You should send three value-packed emails, then after that, send an email offer out
Do you know who you’re emailing? Do you know why they signed up for your email list?
You can make content that speaks directly to them if you know them well enough.
The best way to know your audience is to survey them.
Tools like survey monkey or google forms allow you to do free surveys and email them to your list.
You can use this data to make content and send better emails.
Not everyone signs up for your list for the same thing.
You should make a different list for different email campaigns
Then you can send an email that is more tailored for them
When you segment your list, you can make special offers.
Make an offer that speaks more to your customers. And as a result, it will convert more.
Using these tips will increase your results,
pick a few, and work them into your workflow.
Using them consistently, you will see the result.
If you like this post, share it with a friend or let me know in the comment what did you like about it? I will reply to you.
Why do you need to speed up your WordPress website? Simple, it will cost you way too much.
On average, if your website takes more than 3 seconds to load. People will leave your site, and they will never know what your website offers. We don’t want that.
A slow site has a significant impact on website ranking. If the search engines see that people are leaving before they make it to your site. They will send the traffic somewhere else.
Here’s the proof. Check it out here
Know we covered the why. Time to cover the how
You are going to learn
I like to use a website called GT Metrix for this. It runs a test and gives you on grade on different metrics and how to improve them.
There can be several things that cause your website to slow down.
We will cover the most common problems that cause WordPress to slow down.
Many times we ask our clients what hosting provider they use. They usually name a company that doesn’t value speed in their hosting plans.
They are many low-cost options that pack more punch for your dollar.
Some good hosting providers if you’re using WordPress
If you are on a budget, We suggest going with Siteground. They are usually the fastest for the price.
Often we get a beautiful crisp image from a stock photo website. These images are massive in size.
It doesn’t mean we can’t use them. It just means we need to optimize it for the website.
Tools like Short Pixel allow us to compress and resize the image to a suitable size for the web.
A CDN (Content Delivery Network) allows us to speed worldwide consistently. Usually, a company that offers this service has servers worldwide with your website preloaded on them.
Most hosting providers are based out of the U.S. People across the pond will have a hard time loading up your site. Using a CDN fixes this problem.
Companies like Cloudflare offers a pretty excellent free option.
What is this? Browser caching loads the static elements of your website to the visitor’s browser, such as a logo, images, etc.
Caching will reduce your site load time because the visitor browser doesn’t need to download things that don’t change.
Plugins like WP Rocket does an awesome doing this.
If you’re using Siteground hosting, they have a free one that works pretty well.
If you’re on a budget, check out W3 Total Cache
We’ve all been there. We didn’t log in to the site’s backend for a while.
Chances are, the plugins, themes, and core updates are behind.
Let’s get them to update not only it slows down your website. It poses a security risk to your site.
A fancy way to say to reduce how many times the web server talks to the visitor’s browser.
Using a lightweight WordPress theme like Astra Theme have fewer request than most themes.
Combing your website files like theme files will reduce the number of requests your website makes.
Plugins like automize make this super easy
Take these tips and make your website blazing fast. You will see great results from this.
Have any questions? Let me know in the comments.
Most people ask how to get more traffic, but they’re just putting a bandage on the real problem. They often need to plug up their leaks before adding gas to the fire.
After many website audits, we saw a trend of common problems that prevent website owners from not seeing the results they want from their website. Fear not. I will tell you what they are and how to fix them.
What you are going to learn
You have about 5 seconds to make an impression on the site visitor. You have to convey what you do in the first 5 seconds. Take your core service, and boil it down into a sentence or two.
Then make a clear call to action.
Things that you should avoid
Now for the call to action. What action do you want the user to take?
If you want to get more phone calls, you might want to have a button that pops off the page, and it’s clickable.
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Use social proof right below the fold. You should front-load your client’s testimonials.
Try to think customers are and what common problems they have.
Reach out to past clients with similar problems and ask for a testimonial.
Ways you can use this.
7 Unique Ways to Use Video Marketing for Your Business
Alight, this is a big one. Most websites I see have too much noise. I see roofers offering carpet install, and they have a dog walking business on the weekends. All on the same page!
How to fix this
Lastly, if you do anything, do this one. You want your website to load fast. Studies have shown people are not patient. If your e appears right away, they will leave. If your website loads fast, at least you have a shot at getting a conversion.
Beginner’s Guide To Speed Up a WordPress Website
Doing the following tips above will increase your conversion rate.
Do you have any tips? let us know in the comments
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