Smoking Aces BBQ - Webfactory Media

Smoking Aces BBQ

Smoking Aces BBQ Double The Number Of Deliveries By Using Video Marketing

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Increase of deliveries
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user engagement on social media
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Increase in Traffic
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Overview

Smoking aces BBQ was forged in the middle of the pandemic. The owner Ace Rhoad wanted to grow his business by using video marketing.

 

During the discovery process, we figured out that a website will be a great addition to the overall strategy. 

 

Our goal was to create a website that stands out from the competition and use video marketing to drive traffic.

 

Challenges

  • Creating a website that’s bold, simple, and shows the brand in a unique way
  • Create a video that grabs user attention on fast pace social platform and make them crave the food
  • Restaurant sales declining to due to the pandemic

 

STRATEGIES 

Design a website with high-quality imagery, and videos

The client is in the food business, it‘s essential that the website makes the food look appetizing. 

Using high-quality media to sell the user to take action

Simple layout that displays smoking aces menu and prices

Making the menu easy to under with a clear layout of entrees and prices. We focus on a few things. More choices often make the user feel overwhelmed. By only offering a few select items. The user is more likely to place an order.

Create high-quality conversion-focused video promotional video

The best way to get the user to place an order is to show them. We made a series of videos that are designed to get the user to take action.

Results 

  • 2x Number of deliveries
  • 300% user engagement on social media
  • 100% Increase in Traffic

ABOUT THE CLIENT

Smoking aces was started in middle of the pandemic. The owner Ace Rhoad decided to start a business after being laid off for his job. Started from hobby a cooking for friends and family to cooking for the masses. The business seen explosive growth over the last few months. Then much more to come

INDUSTRY

Food

SERVICES RENDERED

  • Web Design 
  • Video Production
  • Copywriting

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