Howell Consulting Services

Overview

The client wanted a website that is elegant, simple, and professional for his business.

Since HCS offers a lot of b2b services. The website has to be top-notch to separate itself from its competitors.

About the client

Howell Consulting Services is a consulting firm that specializes in helping clients improve their customer service by offering a wide range of services. 

The challenge we faced

• Creating a website that is informative, simple, and converts traffic to leads

Strategies

Design a website with high-quality imagery

Our main priority was to use high-quality images to give the website a professional look.

We used the header of the website to give it a “wow factor” placing unique photos as the background and pairing it with a simple font.

Simple layout that displays HCS services with the user in mind 

We stood away from anything that will distract the user. We want to give the user an information-rich experience without overwhelming them

Display clear call to action on pages 

Finally, we spent special attention to making the action of contacting the client simple. The contact information is navigated to and placed clear to action on high traffic pages.

Results 

• 200% Increase in leads
• 100% Increase in Traffic
• 30% Decrease bounce rate