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Pay-Per-Click Advertising

Pay-Per-Click Advertising for Local Businesses

When someone near you searches for what you do, your business can show up first.

We set up and manage Google Ads for local businesses in Carlisle and across Central PA, and we track calls and forms so you can see what your budget did. Ask for a free marketing review and we will tell you what we would do first.

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Client Reviews

We’ve helped businesses grow, and they’ve shared their success stories. Check out what our clients have to say about working with us!

    I own a paving business and have been working with Alex from Webfactory Media for the last 5 years. He helped me with designing and maintaining my website. Take care of my reviews and follow ups. I get countless paving jobs from his SEO services. I will recommend Webfactory to anyone who wants to grow their business.

    Nathan Stanley

    Webfactory Media did an outstanding job redesigning my landing page. They took the time to understand my business and my goals, and they created a page that is both beautiful and effective. I would highly recommend their services to anyone who needs help with their online marketing.

    Tommy Nguyen

    Our conversion rate went through the roof after working with Webfactory Media! Our new landing page is not only beautiful, but it's also highly effective. I would definitely recommend their services to anyone who needs help with their online marketing.

    Lisa Green

    OUR ROAS was low because my landing page wasn't optimized. After working with Webfactory Media to redesign and improve my landing page, I saw an immediate increase in ROAS and conversion rates. They know their stuff when it comes to online marketing.

    Edward King

    My landing page wasn't working at all. Within a day of working with Webfactory Media, they had completely redesigned it and it was converting like crazy. I would definitely recommend them to anyone who needs help with their landing pages

    Jake Tran

    Webfactory Media has been a great partner in helping us to design and optimize our landing pages. They have a deep understanding of what it takes to create a successful page, and they are always willing to go the extra mile to ensure that we are happy with the results. I will definitely recommend them to any business that needs help with their online marketing.

    Amir Booth

    I have been impressed with Webfactory Media's work for me. They designed a fantastic landing page for my business, and it has helped me increase my conversion rates dramatically. I highly recommend them to anyone looking for an effective landing page.

    Jane Singleton

    Webfactory Media is a top-notch company that provides excellent landing page design services. Their team is knowledgeable and responsive, and they really know how to create high-converting pages. I highly recommend them.

    Sarah Reynolds

    Webfactory Media is a great company that provides landing page design services. I was really happy with the results of the landing page they designed for me. The page looked great and converted really well. I would definitely recommend them to anyone looking for a great landing page design

    Tim Hayes

    I have no idea what I'd do without Webfactory Media. They are constantly there to assist me with any issues I may have.

    Tom Stephens

Here’s Why Businesses Choose Us

Struggling to Get Results?

If your marketing isn’t helping you grow, we can fix that. We create plans to bring in more leads and customers.

  • No More Effort Without Results

    Avoid the pain of seeing no progress. Our methods bring real results.

  • Avoid Being Overlooked Online

    Tired of being invisible online? We’ll keep you in front of your audience.

  • Stop Overcomplicating Growth

    Growing your business online doesn’t have to be hard. We make it simple.

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  • 50K +

    Leads Driven

  • 500K+

    Revenue driven

  • 200+

    Happy Clients

Built for Your Success

Solutions to Help You Grow

Whatever your business needs, we’re here to help. Whether you want to grow your customer base, improve how things run, or boost your sales, our services offer the right solutions to move you forward.

Here’s How We Work with You

Step by Step to Success

We break everything down into simple steps, so you always know what’s happening. From strategy to launch and growth, we’re here to help you every step of the way, making the process clear and easy.

Get a Free Review
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    1. Discovery & Strategy

    1. Discovery & Strategy

    We learn about your business and goals, then create a plan to help you grow.

  • The image showcases a digital marketing agency workspace featuring a designer editing ad, illustrating web design services, SEO optimization, social media marketing, content creation, and branding strategy for e-commerce solutions.
    2. Creative Development

    2. Creative Development

    We design and build the tools you need, like your website or marketing materials.

  • A client reviews a digital project on their laptop, highlighting the web design services of a digital marketing agency, covering SEO optimization, responsive web design, and e-commerce solutions.
    3. Execution & Launch

    3. Execution & Launch

    We put the plan into action and get everything up and running for your business.
  • A group of business leaders gathers around a conference table, discussing web design services, SEO optimization, branding strategies, and e-commerce solutions for their digital marketing agency.
    4. Optimization & Growth

    4. Optimization & Growth

    We make sure everything works well and keep improving to help you grow even more.

Get Your Free Website & Marketing Review

See what’s holding your business back. Get a free review and discover how to boost your website and marketing.
Get a Free Review

Ready to Grow?

Pay-per-click advertising puts your business at the top of Google when someone searches for what you do, and you pay when they click. We set up and manage PPC for local businesses in Carlisle and across Central Pennsylvania, with a focus on calls and form fills you can count.

New to PPC? Start with our plain guide, PPC for Local Businesses.

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Pay-Per-Click Advertising 2

What we do

  • Campaign setup: keywords, ads, locations and a daily budget that fits what a customer is worth to you.
  • Conversion tracking: calls and forms tracked and tested before ads go live, so you can see what the money did.
  • Negative keywords: we review the search terms report and block the searches that cannot become customers.
  • Landing pages: a focused page for the service in the ad, built through our landing page design service where needed.
  • Reporting: regular reports on spend, calls, forms and what we would change next.

How PPC works

Each time someone searches, Google runs an auction to decide which ads show and in what order. Your bid is one factor. The relevance of your ad and the quality of your landing page are others. You set a daily budget, and you pay per click. A click that never becomes a call is still a cost, which is why tracking and keyword control matter.

What drives the cost

Two things add up. The first is your ad spend, which goes to Google and depends on your market, your competition and the daily budget you set. The second is management, which depends on scope: how many services, how many locations and how much ongoing work the account needs. We do not publish a price list. We start with a free review and then give you a written scope.

To set a starting budget from your own numbers, read how much to spend on Google Ads.

PPC and SEO

Ads are fast and stop when the budget stops. SEO is slower and keeps building. Many local businesses use both. See Google Ads vs SEO for a local business and our SEO service.

What happens after the click

Paid leads that do not get a fast reply are wasted. Try the free Lead Leak Calculator to see how many leads you may be losing, or look at AI marketing automation for instant follow-up.

Guides

How we start

We start with a free marketing review. We look at your current ads, tracking and landing pages, or at what you would need to start, and we tell you what we would do first. Ask for it using the form, or call (888) 849-2397.

Run your own numbers: the Google Ads Budget Calculator shows your cost per booked job, monthly spend and break-even click price from your job value, close rate and conversion rate.

Curious how your site stacks up? Run the free 60-second Website Teardown and see what may be costing you calls.

Discover More Ways to Grow Your Business

Related Services

  1. AI Marketing Automation

    Stop losing leads. AI marketing automation answers new leads fast, texts back missed calls and follows up until the job is booked.

  2. Landing Page Design

    We design and build landing pages for local businesses: the words, the page, the tracking and the plan for what happens after the click.

  3. Website Maintenance

    A well-maintained website is essential for any business - it shows that you're professional and invested in your online presence. Let us take care of all the nitty gritty details so you can focus on what you do best.

  4. Content Marketing

    Struggling to get noticed online? Without the right content, your business can get lost. Our content marketing creates posts that attract and engage customers.

  5. Search Engine Optimization

    Local SEO for small businesses in Carlisle and Central PA. We work on your Google Business Profile, website and listings. Free SEO review.

  6. Digital Marketing Services

    Digital marketing services from Webfactory media are proven to grow your business. We are a digital marketing agency that helps companies grow online. We help our clients with their digital marketing in order to boost their business. Contact us today!

  7. Social Media Marketing

    91% of consumers use social media. Every business should be using social media. We can help you create a social media marketing strategy Let's talk.

  8. Web Design

    We create beautiful and functional websites for small businesses. We know what it takes to build a website that will grow with both you and your business. We can make your website reflect your personality and business goals. Contact us today!

  9. WordPress Development

    We're ready to build your WordPress site. Whether your project is simple or complex, we've got the expertise to create a dynamic, high-performing website. Let us build a WordPress site for you today! Contact us now.

  10. Website Redesign

    Your website is the first thing many customers see. A redesign makes it clearer, faster and easier to use. Ask for a free review of your current site.

Frequently asked questions

Got questions? We’ve got answers! Check out these common questions to learn more about how we can help your business grow.

  • How much should I spend on Google Ads?

    There is no standard number. Start from what a customer is worth to you and how many of your leads become jobs, then work back to a target cost per lead. Our guide, how much to spend on Google Ads, walks through the method.

  • Do I need a landing page for Google Ads?

    For most local services, yes. A page built for one service and one action usually works harder than a homepage that has to serve everyone. Searches for your business name are the common exception.

  • Do you offer a free trial?

    No, but we do offer free marketing reviews and digital marketing consultations.

  • Do you work with companies of all sizes?

    We focus on small and local businesses. If your project is larger, tell us what you need and we will say whether we are the right fit.

  • What industries do you work with?

    We work with local small businesses, including service companies and contractors, in Carlisle, across Central PA and nationwide through remote work. Tell us what you do and we will tell you honestly if we are a good fit.

  • What is included in your Pay-Per-Click services?

    Campaign setup, conversion tracking for calls and forms, negative keyword reviews, landing page recommendations and regular reporting. The exact scope depends on your business, and we put it in writing after a free review.

  • What platforms do you manage Pay-Per-Click campaigns on?

    Google Ads is the main one for local service businesses, because people search there when they need a service. We can also run ads on Meta (Facebook and Instagram) when it fits. Ask us which makes sense for your business.

  • How much do your Pay-Per-Click services cost?

    There are two parts. Ad spend goes to Google and depends on your market and the daily budget you set. Management depends on scope: how many services, locations and how much ongoing work. We do not publish a price list. We start with a free review and then give you a written scope.

  • What results can I expect from your Pay-Per-Click services?

    No one can promise a specific number of leads or a specific cost. Results depend on your market, your competition, your page and how fast you follow up. What we can promise is clear tracking, honest reports and a plain explanation of what we change and why.