7 Powerful Email Marketing Tips That You Need To Know

Written By Alex Arce Updated on January 24, 2020


Email marketing is an excellent way to grow a business.

Email accounts are growing every day. Expected to hit 5.6 billion, according to Statista

That’s a lot of people, and you want to be in their inbox.

Once you’re in there, you want to make the most of it.

These tips will help. 

Focus on the subject line

Most people won’t get passed the subject line

Only 2 out of 10 will

Make sure you have a subject line that is worth the click

Use a cliffhanger subject line

The human mind is naturally curious.

We naturally want to see the whole thing.

That’s we hate cliffhangers, and we need an ending for everything.

Use this technique to your advantage.

Use different subject lines for unread emails

Don’t give up on the first email if someone on your list doesn’t read your email.

Send them the same email but with a different subject line. 

Keep your email short 

People are in a rush all the time,

They might be checking their email before they work and don,t have much time,

That’s why your email got to be short and to the point.

Related Post: How to Use Email Marketing To Grow Your Business

Send value-packed email

Make people excited for your emails, 

You can do this by sending value-packed emails.

Try to think about them and what you can help them with

Be personable 

Letter from a big company or a close friend, which one will you read first?

You want to come across as their friend. 

So, talk to them like they’re your friend.

Don’t spam your list

it’s okay to send offers to your list, but don’t send them offers every day.

You should send three value-packed emails, then after that, send an email offer out

Know your audience 

Do you know who you’re emailing? Do you know why they signed up for your email list?

You can make content that speaks directly to them if you know them well enough.

Survey your list

The best way to know your audience is to survey them. 

Tools like survey monkey or google forms allow you to do free surveys and email them to your list. 

You can use this data to make content and send better emails.

Segment your email list

Not everyone signs up for your list for the same thing. 

You should make a different list for different email campaigns

Then you can send an email that is more tailored for them 

Craft special offers

When you segment your list, you can make special offers. 

Make an offer that speaks more to your customers. And as a result, it will convert more.


Using these tips will increase your results,

pick a few, and work them into your workflow. 

Using them consistently, you will see the result.

If you like this post, share it with a friend or let me know in the comment what did you like about it? I will reply to you.

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AUTHOR: Alex Arce
Alex is a passionate marketer with an impressive track record. He discovered his talent for web design in high school and found a new love for marketing shortly after. Since then, Alex has helped numerous local businesses reach number one on Google rankings and successfully scaled their content and PPC campaigns. With a forward-thinking approach and innovative strategies, Alex has earned the trust of business owners across the globe.

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