Before you spend a dollar on ads, know your real numbers.
What does one booked job actually cost you from paid clicks?
Enter your own numbers and see the clicks you need, what you will spend, your cost per booked job and the click price where ads stop paying. This is step one. Steps two to four, the campaign and landing page, the tracking and the follow-up that closes the leads, are where most local businesses lose the money.
Your numbers
The starting values are examples. Replace them with yours.
Example result: replace the numbers above with yours
cost per booked job from paid clicks
monthly ad spend
clicks needed
leads needed
cost per lead
break-even cost per click
of revenue goes to ads
What changes the math
The four steps, and where you stand
- Know your numbers. You just did.
- Campaign and landing page. Match each search to a page built to turn the click into a call. This drives the website conversion rate above.
- Tracking. Count calls and forms as real conversions, so you spend on what books jobs.
- Follow-up and optimization. Answer every lead fast, follow up until they book, and keep tuning. This drives the close rate above.
What we cover on the call
- Your numbers, and which lever moves your cost per job the most
- The campaign and landing page, and what they need to do to turn clicks into calls
- Tracking, so your calls and forms are counted as real conversions
- Follow-up, so more of your leads become booked jobs
- Fit. Whether we are the right team for your business
These figures are calculated only from the numbers you enter. They are not a forecast or a promise of results.
Book your strategy call
Tell us where to reach you. Your numbers come with it, so the call starts from what you just built.
Curious how your site stacks up? Run the free 60-second Website Teardown and see what may be costing you calls.