Subway Auto Body’s 50% Call Boost with a New Website

When Lisa took over Subway Auto Body, she knew the outdated website wasn’t showcasing the modern brand image she wanted. To revamp the business’s online presence, we designed a sleek, one-page landing site with fresh, engaging copy. Compared to her old site, the new design, combined with clickable CTAs, led to a 50% increase in calls and significantly boosted customer engagement, positioning Subway Auto Body for success.

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Auto repair service website featuring a bright orange car, partner logos, a mechanic holding a clipboard, and customer reviews.

About The Client

Subway Auto Body, a family-owned repair shop in Carlisle, PA, has over 50 years of experience in collision and paintless dent repair. Despite a strong local reputation, Lisa's outdated website wasn't generating calls or attracting new business. The site’s lack of modern design and compelling content made it ineffective for lead generation.

Industry

Auto Body & Collision Repair

Servics Rendered

One-Page Landing Website
Copywriting

  • The Challenge

    Lisa needed a solution to:

    • Increase Incoming Calls: The old website wasn’t driving customer inquiries or generating leads.
    • Update the Site’s Design: The previous website was outdated and didn’t reflect the professional quality of Subway Auto Body’s services.
    • Improve Content: The website lacked engaging and informative copy that highlighted the shop’s strengths and experience.

    Our Solution

    We created a high-impact, one-page landing site designed to drive conversions. Key elements included:

    1. Modern, Mobile-Friendly Design: We built a sleek, professional landing page optimized for mobile and desktop devices, ensuring easy navigation for all visitors.
    2. Compelling Copywriting: Our copy emphasized Subway Auto Body’s 50+ years of expertise, quality service, and customer-first approach, aiming to establish trust and encourage inquiries.
    3. Conversion-Focused CTAs: We added clear calls-to-action, including clickable phone numbers, making it easy for visitors to directly call Subway Auto Body for more information or to schedule an appointment.

    The Results

    After launching the new landing page:

    • 50% Increase in Calls Compared to the old website, thanks to a streamlined design and easy-to-access CTAs.
    • 47% Reduction in Bounce Rate: The modern design and mobile responsiveness improved the overall user experience, keeping visitors engaged.
    • 60% More Time Spent on Page: Engaging content and a professional layout encouraged visitors to stay longer and explore the shop’s services.

    Conclusion

    By focusing on a streamlined one-page design with clear messaging, we successfully helped Subway Auto Body turn their website into a lead-generating tool. The increase in calls and inquiries is proof that modern design, clickable CTAs, and effective copy can transform an outdated site into a powerful marketing asset.

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