Designing a good website design is more than just cosmetic. It’s about the user experience, it’s about conversion rate optimization and it’s about making your business stand out from all of the others. This post will cover 7 critical principle that every great website should have in order to be successful.
Have a clear goal for your website
Is your website goal to increase traffic? To get people signed up for a newsletter or mailing list? Is it to attract clients so that you can sell them something? No matter what the objective, every successful website should have these seven critical elements.
Keep a consistent look and feel
Regardless of the type of website it is, every page should have the same characteristics. This is because you want to keep your website organized in such a way that it is not only easy for people to browse through, but it also makes your site look professional, which in turn will attract more customers. Some of these characteristics include, but are not limited to:
- Ensure your website’s title looks the same on every page ..
- Make sure the same color scheme is used on every page…
- Make sure the same fonts are used on every page…
- Ensure the same navigation links are used on every page…
And so on, and so on…
Be super clear on what your website offers in the first 5 seconds
It’s one of the first questions we ask of our clients: “What does your business do?” If you can’t answer that question, or if what you say is not crystal clear, you have a website that’s not delivering on its promise.
Many websites fail to be clear about what their visitors will find when they land on the site, and as a result, they fail to attract the right audience and sell their products or services effectively. This is one of the most common website design mistakes that small businesses make and it is easy to avoid. A clear homepage is one that answers the question “what do you do?” and “why should I buy from you?” in the first 5 seconds.
Keep your website simple
Keeping your website simple means it is easy to use and provides quick access to the information your visitors want. Here are a few tips on how to achieve this:
- Design with purpose. Know why you are designing a certain page and what you want your visitors to get from visiting it.
- Remove clutter. Do not add useless information to your pages. Eliminate anything that does not add value to your content.
- Use white space. White space is a design technique that adds areas of blank, empty or negative space to compositions to make them appear more organized and balanced.
- Use simple language. don’t use terms or industry jargon. You will confuse the end-user.
There are many other ways to keep your website simple but these three tips should help you get started on the right path towards better usability.
Design with the end user in mind
It’s a marketing cliché – but it’s true. Whether you’re a marketer, a designer, a copywriter or a developer, it’s vital to remember that you’re not just designing for yourself, but for your users – and it’s your job to make your website easy to use and super-intuitive to navigate.
In fact, the website should be so easy to use that your users don’t have to think about how to use it. They should be able to go about their business without having to use their brains to think about what they need to do.
Your website is a salesperson – an online salesperson. And like any salesperson, it needs to know how to persuade its audience – in this case, its visitors – into taking action. This action can be anything from signing up to a newsletter, to buying a product, to visiting another page or spending more time on your site. So how do you persuade people to take action?
Have a clear call to action
The call to action is an invitation to your website visitors to take the next step and do something with your business. They are an effective way to encourage your site visitors to stay on your site and convert into paying customers. But successful calls to action are more than just pretty buttons that scream “click me.” They need to be effective at grabbing your visitors’ attention and encouraging them to do something.
Create a call to action that does all of this and more. Here are seven critical elements your call to action should have, along with tips on how to make them work:
– Have an enticing headline
– Keep it concise
– Include the benefit you’ll provide if they click through or take the desired
Use a grid to layout your website content
A grid can be your best friend when designing your website. Using a grid to layout your content will give your site a clean, professional look and allow you to incorporate branding and personality, while keeping a consistent structure throughout the site.
Design for mobile user first
As the use of mobile devices continues to increase according to Google’s latest data 68% of global internet users are now accessing the web via a mobile device, and mobile traffic has grown considerably in the past year. So why is mobile friendly important? Mobile visitors are more likely to convert than desktop visitors. Traffic from mobile devices is growing rapidly, and the longer a business waits to make its site mobile friendly, the more visitors it risks losing to competitors.
Fast Load Times
Slow loading websites are a severe detriment to the user experience. Since, according to a study by Akamai, more than half of the internet users leave a website that takes more than 3 seconds to load.
Google has confirmed that site speed is a factor in the search engine’s ranking algorithm. This means that slow loading websites are not going to rank as well in Google search results as their faster-loading competitors.
A good website design that is responsive and fast loading will have a major impact on the success of your business. So don’t just focus on fancy graphics or cool animations, there is so much more to it than that!
You need to think about the end user and design around that.
Get a free website audit
Whether you’re a small business owner or a solo practitioner, a website audit is the perfect way to make sure your website is up-to-date and compliant with the latest web standards. A well-designed website can help you attract new clients, streamline tasks and increase your search engine ranking.
Contact us today to talk to web design expert and start growing your business