The 10 Step Blueprint For A Highly Converting Website Redesign

Written By Alex Arce Updated on March 29, 2020

Your website should be a sales machine. It should help grow your business.

If you are not getting any results from your website. It might mean that you need a new website.

How do you know if you need a new website redesign

It has been a while since you updated your website

Website Redesign-Bad example-min

Web technology changes all the time. There are new standard practices for creating websites. Not adhering to them will tank your website results.

You don't get any results from your website.

Not getting any leads or seeing leads from your website slow. It might be due to a bad user experience.

Performs poorly on mobile

A website should be mobile-friendly if your website delivers a bad user experience on mobile. You will see poor results.

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10 Steps to do before a website redesign

Step 1: Audit your website

Before you do your website redesign.

You need to deep dive into website analytics.

Check your google analytics and google search console.

Find out what is working and what's not.

Then figure out why that piece of content performs well and note it.

Step 2: Create a customer avatar

You need to know your customers. The best way to do that is to create a customer avatar.

Make a fictional avatar that represents a typical consumer of yours.

Find where they hang out, how they speak, and what are their problems that you can solve.

Step 3: Make a content plan.

Suppose you want to get results from your website. You need to make sure of what your customer wants and try to get in front of them.

If you made your customer avatar, you should know what your customer is looking for.

Use a keyword tool like Aherf to find highly searched keywords. 

Make a spreadsheet with these keywords. You want to make pages and blog posts around these keywords.

Step 4: Set website goals

You need to decide on what is website goal.

Do you want more calls? Do you want people to sign up for an email newsletter?

Be crystal clear on your website goals. You are going to design your website around your goals.

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Step 5: Find inspiration

Check out industry leaders in your vertical. See what they are doing that you're not on their website.

Make notes on how they layout their website.

What call to action they are using, and what kind of language speaks to their audience.

Look at their services or product pages. What kind of angles are they using to sell their service?

Step 6: Write your copy

Using the information that you learn from your competitors. Pick an angle that is different but valuable for your customers. 

Key tips for your website redesign

  • Focus on the customer, not your business.
  • Highlight the pain points of the customers. 
  • Position your business as the best solution to solve the customer's problem

Step 7: Create a wireframe

You need a road map for designing your website. Hiring a professional web design expert can be worth their weight in gold. Here at Webfactory Media, we are experts in creating websites that convert traffic into buyers. 

If you want to do it yourself. A pen and paper can do the job for a wireframe.

If you want, use a digital tool. You can try using a tool like Wireframe.cc.

We like using Adobe XD for our wiring framing. Both are free.

Step 8: Design a website

The website redesign part is finally here.  If you are a coder, you will start coding your website. We use a WordPress page builder called Elementor. It allows us to create websites pretty fast and make them look stunning.

Check out the WordPress resource list. This list has everything to create and grow a website list.

Step 9: Test

You want to test your website to ensure it performs well and that everything works correctly.

Some things that you want to test

Step 10: Optimize

Once you test your website, fix any issues that you found.

You will need to optimize your website.

Things that you can do to optimize your website

  • Compress your images
  • Use a CDN like Cloudflare for better server responses time
  • Cache your website by using a plugin called WP Rocket

Seo 

Last is making sure your SEO (search engine optimization) is on point.

You want to double your on-page SEO is good. You can use a plugin like Rankmath for this.

Things you want to check

H1 Tag

You want to make the keyword you are trying to rank for in is web page h1 tag.

Title Tag

Like the h1 tag, you want to make sure your title tag has the keyword you are trying to rank for.

Meta Description

This tag is the little snippet of text under the title when you google something. It is what the visitor will see.

You should have the keyword you are trying to rank for but entice visitors to click on your listing.

Key tip: You want to add keywords but not too many. If it sounds like you are cramming keywords. You won’t get any clicks. Rule of thumb, focus on the user experience, then search engines.

Finally: Time for the launch

Almost done, your hard work is paying off.

You want to promote your website. Posting on your company's social media is a great way.

Another way is to do a giveaway for people to link and share your website.

There are tons to get your website out there. Pick one and do it consistently.

Let us know did help you with your website redesign?

We will love to know. Leave a comment down below.

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